Marketing Training Program

Marketing Automation Training Program
Course Overview

Marketing Automation program contains all the elements required for today's marketing relevance and digital advancements happening in Tech space. We provide a comprehensive 360-degree program which is one of its kind. We provide on-site delivery as well, making it a perfect choice for corporate clients.

Course Outline

Module 1 - Introduction to Digital Marketing

1 Basics of Marketing
2 Fundamentals of Digital Marketing
3 Advantages of Digital Marketing
4 Advancements in Digital Marketing
5 Introduction to Social Media Marketing
6 Various forms of Social Media Marketing

Activity # 1 - Create a concise chart of social media marketing channels

Module 2 - Understanding the digital consumer

1 Today's Digital Consumer
2 Touch points of a typical digital consumer
3 Purchase pattern of a digital buyer
4 Branding for digital consumer
5 4 Ps of marketing - Digital Perspective (Consumer Oriented)

Project # 1 - Prepare a digital consumer profile of a Technology product/service

Module 3 - Content Management - Digital Marketing

1 Content Creation - Designing a theme of the campaign
2 Content Creation - Content for each platform
3 Content Management - Updating content
4 Content Relevance
5 Impact of Audio, Visual content
6 Developing Campaign specific content

Project # 2 - Prepare a content deck of the technology product/service chosen in Section 

Module 4 - Segmentation & Channel Marketing

1 Segmentation and Sampling
2 Demographics
3 Psychographics
4 Behavioral
5 Sampling Techniques - Random, Stratified Random etc.
6 Inbound Marketing
7 Email Marketing
8 Facebook Marketing - Ad Insights included
9 LinkedIn Marketing
10 Twitter Marketing - Less is More
11 Instagram Marketing - The Power of Imagery
12 YouTube Marketing - The Ultimate tool in digital Space

Activity # 2 - Pick a digital channel and build content for a campaign around the chosen product/service

Project # 3 - Launch a paid campaign with live audience and test product/service

Module 5 - KPIs and Campaign Measurement

1 Cost-Per-Click (CPC)
2 Cost-Per-Impression (CPI)
3 CPC vs CPI - What to use and When?
4 Bounce Rate
5 Conversion Rate
6 Return on Investment
7 Return per lead (RPL)
8 Return per conversion (RPC)

Project # 4 - Measure all the relevant KPIs for the campaign run in Project # 3

Module 6 - Google Analytics

1 Google AdWords
2 Google Tag Manager
3 Performance Measurement
4 Optimization rules
5 Behavioral analytics

Activity # 3 - Conduct Google Analytics for a given website and interpret the results

Module 7 - Search Engine Optimization (SEO)

1 On-Page SEO
2 Off-Page SEO
3 Tagging Content
4 Content Management - SEO Perspective
5 Understanding Google Ranking
6 A/B Testing
7 Developing a SEO strategy

Activity # 3 - Develop SEO strategy for a given website

Module 8 - App Search Optimization (ASO)

1 Understanding App Store Ranking
2 Factors determining app rank
3 Content management for apps
4 Importance of reviews and ratings
5 Strategy for generating good reviews and rankings
6 Measurement and KPIs in ASO

Activity # 4 - Develop an ASO relevant content for an imaginary app

Module 9 - Marketing Strategy and Automation Tools

1 Identifying relevant digital channels
2 The Ripple Campaign Model - Agile
3 Measurement Formats and Tools
4 Email Automation techniques
5 Social Media Automation Techniques
6 KPI and Measurement Automation Techniques

Duration of the program - 4 days
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